‘g’ stands for good – it is an acknowledgement of where we are and that there is a lot of work to do if we want to become great. ‘G’ stands for great – it signifies what we want to become.

Together g2G stands for good to Great: a flexible, non-prescriptive phrase that allows anyone to contribute towards making FNB a better business, in their own way. g2G can also be a simple and valuable assessment tool – it asks us to honestly assess whether something is good or whether it can wear the highly prized title of ‘Great’.

‘2010’ represents our aim to become the number one bank in South Africa by 2010, measured in terms of how profitable we are. If we become the most profitable bank in South Africa by the end of 2010, we will have fulfilled g2G2010.

‘Enduring’ means the relationship is not limited to a once-off interaction. Rather, it stands the test of time, day after day, year after year.

‘Rewarding’ means the relationship is profitable for us as a bank. It also implies rewards for our customers in terms of quality products, value for money and fantastic service. Beyond this, it refers to the deep personal satisfaction we get from doing a great job, and from winning appreciation and respect from our customers, suppliers and colleagues.

To our customers, we communicate our rewarding attitudes through our slogan: “How can we help you?”

The ‘people’ pillar focuses on empowering our people, promoting diversity and rewarding excellence. ‘Innovation’ speaks to our aim to be innovative and creative in everything we do and in all the solutions and products we create, to provide better service and solutions to our customers. The ‘efficiencies’ pillar relates to how effective our processes are in supporting what we do cost- effectively.

Briefly, we measure these focus areas against the following indicators: