Our brand positioning is a natural extension of FNB’s vision and values. The image that the FNB brand creates for our customers is critical to our success.

FNB asks: “How can we help you?” It is a friendly and positive question which promises a great deal. And we are serious about delivering on this promise. “How can we help you?” relates back to our strategy of building enduring, rewarding relationships.

Our corporate identity
An easily identifiable and consistently applied corporate identity is vital to the success of any business. At FNB, we are privileged to have a meaningful brand identity – a truly distinctive South African icon.

The key elements that make up our core identity reflect FNB’s character of strength, warmth and being proudly South African. The Acacia Tortilis tree is the bedrock of our identity – it is associated with our South African roots and represents both strength and unity. The rising sun further engenders associations of warmth, and represents the creative energy that helps us turn good into Great.